开放职位联系我们公司简介限免报告博客洞察报告数据智库Sandalwood Go洞察报告数据智库
申请免费账号
中 文
雅诗兰黛在中国推动的增长
雅诗兰黛在中国推动的增长
2017-09-02

China drives Estee Lauder's growth

Estee Lauder (EL) reported its full-year 2017 earnings on August 18th, 2017, showing strong results, with investors rewarding it with a pop in the stock price.  Total sales were up 5%. Driving that growth was China, with sales were up 40% for the year. China e-commerce was up 50% y/y.  Estee Lauder has invested heavily in China in recent years, with a multi-faceted effort to increase its presence among mobile and online shoppers in China, including launching dedicated flagship stores on Tmall.com. And they are reaping strong results: So, just how well is Estee Lauder on Tmall?  Quite well, as it turns out, with no sign of slowing down:

Sandalwood Cosmetics Tmall 2017-07

  Estee Lauder leads its peers in both y/y sales growth, as well as blended ASP. Our recent analysis of cosmetics trends on Tmall.com show Chinese consumers upgrading to higher-end products, benefitting Estee Lauder's premium position in the cosmetics space.  A comparison of y/y growth among the top brands over the past several months reveals Estee Lauder and LVMH brands to be leading the pack:  

Sandalwood Cosmetics Tmall Comparison 2017-07

  It's clear that Estee Lauder is performing well on Tmall.  While not shown here, it's worth noting that our analysis of JD.com data (

contact us for more info

), shows a similar trend. However, while online is clearly important and only growing more so, the offline channel is still quite meaningful for cosmetics sales in China, especially in department stores. Looking at the department store data reveals the following:  

Sandalwood Cosmetics Dept 2017-07

An analysis of the key department store channel shows Estee Lauder gaining momentum over the last few months, handily beating the rest of the sector in terms of y/y growth from April - June 2017. Estee Lauder's own guidance has said that while it doesn't expect another year of 40% y/y growth in China going forward, our numbers are showing that the company is off to a strong FY18. We will continue to monitor the cosmetics sector in China, including the ongoing impact of the Thaad missile dispute on the K-beauty sector. For more data about Estee Lauder or the Chinese cosmetics market, please contact us 

here

Sandalwood Advisors is Asia’s first alternative data platform. You can also follow us on Twitter 

@sandalwooddata

 or on 

LinkedIn

免责声明: 本文中的内容和观点仅供读者参考,不应被视为投资建议或推荐。每位投资者在做出投资决策前,应当独立进行充分的研究并咨询专业的投资顾问。
服务
机构投资者
企业客户
关于
关于Sandalwood
开放职位
联系我们
支持
服务支持
新闻支持
联系我们
地址
19/F. Two ChinaChem Central. 26 Des Veoux Road Central, Hong Kong
湘ICP备2021003705号-1 ©Copyright 2015-2023 Sandalwood. All Rights Reserved.
免责声明用户协议 隐私政策